Every year, the most annoying thing about Girl Scout cookie season is figuring out how to fit in a Girl Scout troop meeting to prep for it. My troop has been selling cookies so long that they don't need a training meeting, just an email with relevant dates and any changes from last year. But every year we always DO need something new prepped, new donation cans or signage or other marketing materials--and who has time for that between Winter Break and a cookie sale start date of early January?
This year, we had a collective revelation: why not have a post-Girl Scout cookie season meeting to prep for the next year's sale? We know exactly what materials we need to replace, we've got brand-new marketing ideas fresh in our minds, and we won't have to rush or be stressed out. As an added bonus, we've got a full stash of empty cookie boxes to use as crafting supplies.
Y'all, our plan worked BRILLIANTLY! The meeting was relaxed and low-stress, the kids had tons of ideas, and I've got the comfy feeling of knowing that we'll be going into our next cookie season with almost all of our materials already created and ready to go.
During this post-cookie season meeting, Seniors earned the My Cookie Network badge and Ambassadors earned the Cookie Influencer badge.
Pre-Meeting Prep Work
Before the meeting, I ordered the badges, printed photos of the troop doing cool stuff over the years, bought postcard stamps, formed an agreement with our local animal shelter that they would love to have the corrugated cardboard cat scratchers we wanted to make, and met up with various other troop leaders here and anon to take their empty corrugated cardboard cookie cases off their hands.
As a
Little Brownie Bakers troop, the kids really wanted to taste-test the
ABC Bakers cookies. We also had a brand-new cookie this year, the Raspberry Rally, that NOBODY had tasted because it hadn't been available for in-person sales! Raspberry Rally was only available as a shipped cookie, during a specific ordering window only, so my night owl teenager got onto the troop's Digital Cookie site at 12:01 am opening day and ordered us some Raspberry Rallies.
Good thing she did, because by 9:00 am other parents and troop leaders were already in the Facebook group griping that it was sold out!
I asked around my
Craft Knife Facebook page to find someone whose kid was an ABC Bakers Girl Scout, and I bought the troop a selection of ABC Bakers cookies that we could compare to our Little Brownie Bakers cookies.
My own Girl Scout had to miss most of this meeting, so to earn the part of the Cookie Influencer badge that she'd miss, she baked the Original Girl Scout Cookie, using the original recipe, to share with the rest of the troop during the meeting.
Step 1: Become an authority in your cookie business.
Because kids were earning two levels of badges simultaneously, we ended up doing activities somewhere in the middle. When these Girl Scout Seniors level up and want to earn the Ambassador badge, we'll just do different activities!
To be an expert in the Girl Scout cookie business, you need to know all about your cookies--how they look, how they smell, how they taste. You should also know how to compare/contrast them with other cookies from the same bakery and the other bakery, and other commercial and homemade cookies.
We taste-tested my teenager's homemade original recipe Girl Scout cookies, both so we would know how those original cookies tasted and how they compare to their closest cousin, the Trefoil.
Here's the
original Girl Scout cookie recipe. The dough wants to be sticky, but refrigerate it instead of adding extra flour, or your finished cookies will be bland. It's impossible to make a truly authentic recreation, however, and your Girl Scouts should try to guess why!
We also taste-tested the Raspberry Rallies, and surprisingly, nobody was a fan! Some kids thought they would taste better frozen (we LOVE frozen Thin Mints in this troop!), and I personally thought they would have been delicious with a raspberry jam layer. But alas, they were just Thin Mints with raspberry flavoring instead of mint. And interestingly, my council has ALREADY sent out an announcement that we won't be selling them next year! Goodbye, Raspberry Rallies--we hardly knew ye!
The main event, however, was the Blindfolded Taste Test. I brought enough bandanas so that each person who wanted to play could have their own, and a couple of kids who didn't want to play helped me. The taste-testers blindfolded themselves, and the helpers and I donned disposable gloves (we use
these for all our Girl Scout food prep!) and set dueling cookies before each taste-tester. The only tricky thing to remember is which baker you put on which side! When we'd handed out the two cookies for that round, the taste-testers sampled them both and announced 1) which cookie was more delicious, and 2) which cookie they thought was our Little Brownie Baker version vs. which was the ABC Baker version.
This activity was so fun for everyone! Of course, it only works when the cookies from different bakeries look identical, so it didn't work for, say, Thin Mints, which are smooth when they come from Little Brownie Bakers but crinkly when they come from ABC Bakers--
--but for Trefoils, Do-Si-Dos vs. Peanut Butter Sandwiches, Samoas vs. Caramel deLites, Tagalongs vs. Peanut Butter Patties, and Adventurefuls, they're similar enough that you can't tell them apart without looking very closely... which you can't do when you're blindfolded, mwa-ha-ha!
Our troop of cookie experts had a lot of fun comparing and contrasting and mostly--but not always!--guessing our own cookies correctly, and we had plenty of leftovers so that everyone could take more samples to taste-test home with them.
Step 2: Set cookie business goals and develop a new skill.
After the taste-testing, we spent the rest of the meeting working on these various projects while chatting and munching cookies!
At our Girl Scout cookie booths, the kids sometimes use posters and sometimes don't, but unlike some of our other decorations, we don't really have a good stash of ready-to-go posters. Time to fix that! I set out quarter-sheets of posterboard, along with lots of photos of our troop doing cool stuff over the years, and markers, pencils, glue sticks, etc. The kids could work individually or in groups, with the goal of making posters each tightly focused on one NON-COOKIE theme.
Because do you know why people buy Girl Scout cookies even if they're not super revved up about the cookies?
They buy cookies to support Girl Scouts! So kids who can talk confidently about what they want to do with their cookie profits, as well as show off all the cool stuff they've already done with their cookie profits, inspire the people who want to support Girl Scouts to support them even more. It's also good for the kids to remember the purpose of all the hard work they put in selling cookies, as well as to celebrate all their awesome adventures.
And on this day, the kids made some great posters! Now we've got posters about camping, about high adventure, about friendship, and about
our troop trip to Mexico that we can mix and match at cookie booths. Since they're smaller, we can set up a couple at a time, even, and I think they'll be interesting enough to draw eyes to them... and over to the kids' cookie booth!
Step 3: Create and share your value proposition.
The activities we did for Steps 2-4 could be swapped to meet any of these steps, to be honest, because a good marketing campaign is multi-faceted. So just as those posters do a wonderful job sharing the kids' value propositions, it turned out that making, writing, and sending postcards made from upcycled Girl Scout cookie boxes enabled many of the kids to learn a new skill!
Tell me: do YOUR Girl Scouts know how to write, address, and stamp a postcard? Because many of mine didn't! It took some of them a few tries to get everything laid out properly, so even better that we were using perfectly free, easily recyclable materials!
For this activity, the kids each picked a couple of the troop's shipped cookies customers and wrote them a personal thank-you note. They thanked them, said something they learned during cookie sales or something they'd use their cookie profits for, and finished with something else thankful that wasn't a thank-you. This was also a good time to sign the troop thank-you notes that we give, along with a box of Girl Scout cookies, to businesses that let us have a cookie booth on their property. For those thank-you notes, I mount a cute troop photo to a trefoil that I cut out of green paper, then just have the kids sign the back. It's cute, quick, and easy!
Step 4: Create a marketing campaign.
All of this is part of an integrated marketing campaign, but for this specific step, I got the kids to stock the troop back up with decorated donation cans. At each cookie booth we have one donation can for donating cookies to charity (for the past couple of years, our troop has been donating cookies to the city's emergency youth shelter), and one donation can for donating money straight to our troop. I don't understand why these donation cans get SO beat up over the course of a Girl Scout cookie season, but OMG we are constantly needing to replace donation cans! On top of that, we try to keep at least two full cookie booth set-ups to make busy selling weekends easier, so we're looking at six new donation cans nearly every single year.
Fun fact: the only correct donation cans are either 1) a plastic protein powder canister or 2) a giant plastic peanut butter jar. In my top photo, I don't know what that can on the right is, but it's not going to last, sigh.
Step 5: Leave a legacy.
It's important to pay good works forward, so just as the community supports these kids by buying Girl Scout cookies from them, the kids also give back to the community in other ways. We've got our yearly cookie donation to the youth emergency shelter, but this year, I also thought it would be nice to upcycle some of our massive pile of cardboard waste by creating
these corrugated cardboard cat scratchers for our local animal shelter.
Look how many the kids were able to make during the course of just one meeting!
I'd love to find a way to encourage the troop to make more cat scratchers independently during the course of the next cookie season, because we have SO much cardboard waste, but I don't know--they're pretty time-consuming, and teenagers are the busiest people I know!
The kids LOVED this meeting, and it worked really well in so many ways: we got a lot of genuinely productive work done, we did some charity work, we ate delicious snacks, we got to be creative, we looked at cute pictures of our troop over the years and went, "Awww!", we had plenty of time to chat while our hands were busy, and we learned new things like how to address a postcard and how Peanut Butter Patties taste just a little different from Tagalongs.
I hope our upcoming meeting, in which we're going to plan a Harvest badge to earn, start planning a big 2024 troop trip, and get several kids started on their Gold Award paperwork, goes just as well!
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