It's generally Matt's job to put the babies to bed--I only take over on the somewhat infrequent occasions when he begins to shout. My bedtime strategy is a little different--whereas Matt reads books, sings lullabies, and then lies down with the littles and makes them close their eyes so he can play inappropriate video games (his success with that last part is often the subject of some vehement parent-to-parent debates, especially when Sydney comes to me in the morning and tells me, "I had a dream that I was a skeleton and I fought a big man with a sword." Thanks, God of War II).
My strategy is to lie down and read a boring book silently to myself, watch a boring TV show (bonus points if it's in Spanish), or, perhaps most often, just go to sleep myself.
As Matt documented, it's not necessarily pretty, but it does work:
See my red snowflake-print pajamas? Cute, right? And oh-so seasonal...